Looking up at a modern glass building adorned with colorful artwork on its base, against a clear blue sky.

Media Room

We take travelling in style to a whole new level. Whether it’s an event or an invite to the front row. Discover the latest news, stay up to date and be the first to hear of all announcements about our hotels in the media room.

Recent Press Releases

Woman in a red swimsuit leaning against a white wall beside a pool with palm trees and greenery in the background.

29 June 2026

SO/ Vienna and SO/ Sotogrande partner up with RENDL

The warm temperatures are finally here and summer is entering its best phase. Stylish swimwear is thus essential for enjoying those hot days by the sea or pool. SO/ has teamed up with the sustainable brand RENDL from Vienna, which is known for its minimalist, elegant design and modern take on the classic swimsuit.

Download

Chef in navy uniform holding a plate of seafood dishes outdoors near fresh fruits and greenery.

2 June 2026

Female chefs at SO/ hotels – artists who work with flavour

SO/ Hotels are renowned worldwide for avant-garde design, distinctive style and culinary experiences. Behind the brand’s various restaurants lies a wealth of talent, including a growing number of female chefs.

Download

Woman in pink pajamas with red feather details sits on a bed, wearing a white towel turban. She has a calm expression, against a blue scalloped wall.

18 February 2026

315 SO/ suites worldwide – from A for Auckland to V for Vienna

Since its debut on the global hotel scene 15 years ago, SO/ has attracted attention in the luxury world with its avant-garde design and creative approach. But SO/ is not only known for its distinctive fashion collaborations with world-renowned designers, but also for its extraordinary suites.

Download

20 November 2025

SO/ Vienna invites to the Vienna Fashion Week Archive Sale.25

For the 17th time, Vienna will be the meeting place for the Austrian and international fashion scene. The official hotel partner is SO/ Vienna.

Download

13 November 2025

Seasonal market at SO/ Vienna

For the second time in a row, the Seasonal Market is transforming the lobby into a place where fashion and lifestyle merge.

Download

A person relaxes in a cozy room, reading a book, with a view of city buildings and a statue visible through the window.

Fact Sheet

Each hotel is influenced by the local or international fashion scene and the guest experience features collaborations with designers or fashion brands. All information for your publication can be found in our fact sheet.

Download fact sheet