Rooted in the world of fashion and art, the newly opened SO/Paris is an iconic headquarters for Parisians and travellers looking to join the front row.
MARCH LATEST TRENDS
curated by a local fashion addict
It’s no coincidence that Valentine’s Day and Paris Fashion Week happen to be in the same month: after all, what better way to drown the sorrows of a failed situationship than in a flurry of parties and runway shows? If you’re single, don’t be discouraged: we’re giving you some reasons to swipe right. Put on your best ‘fit and meet us backstage for a French Kiss.
Can’t make it to the front row (or any row) of your favourite designer’s runway show this season? Follow the @soparishotel Instagram account for inside access to Paris Fashion Week, hosted by @ideservecouture. Because we all deserve a little couture, no?
If it seems like it’s always fashion week, that’s because it pretty much is—not that we’re complaining. From February 26 – March 2, you can catch the Fall/Winter 24-25 Prêt-à-porter collections of some of your favourite designers, like Dries Van Noten, Loewe and The Row. It may be spring, but that doesn’t mean you can’t start planning your fall ‘fits.
SISTER SO/ - SO/ VIENNA
Just because you’re not a Formula One driver, doesn’t mean you can’t wear Alpha Tauri clothes. A combination of contemporary design with cutting-edge textile innovations and technologies, setting new standards in the industry. Discover the new Spring/Summer 24 Alpha Tauri collection, combining speed, style and sophistication into high fashion, on display in the lobby at SO/ Vienna.
SO Paris x Bonnie Stylish Views offer, gives guests the chance to experience the best of both worlds. A 100€ credit to spend on the Bonnie Restaurant food and drink of your choice while taking in the Paris skyline, plus an overnight stay in one of our rooms, and breakfast for two the morning after.
All hotel rooms and suites have striking views over the parisian rooftops, the Seine, and the capital’s landmarks, with bold colours and timeless décor.
Follow the reflection on the Seine to discover the newest scene in Paris. This dazzling high-rise is the latest destination for a cocktail, spa treatment, dinner, vibrant night out or an immersive hotel experience in the beating heart of the capital.
Restaurant & Bars
Alive day and night, SO/ Paris is home to Paris Society’s new signature experience, Bonnie. The restaurant, club and bar span the top two floors of the building and offer a 360° panoramic view of city.
Guests are invited to rest and recharge in Spa Maison CODAGE, in partnership with CODAGE Paris, the top French brand for natural treatments. There is also direct access to the Ô Zenhit sport club and pool.
On the seventh floor, four flexible meeting rooms totalling 160sqm 1720 sqft, are flooded with natural light and are ideal for all sorts of events: work gatherings, fashion shows, pop-up shops and private functions.
SO/ Paris, dreamed up by rising stars in the worlds of fashion, architecture and art, shines a new light on the city and is dedicated to becoming the leading hotel of the Parisian avant-garde.
The “REFLECTIONS OF LOVE” installation is an immersive digital journey by Judith Darmont that begins in the lobby, guides you to the elevator and then to your room.
The architectural firm RDAI, represented by Denis Montel, was the mastermind behind the interior spaces. Step into the lobby, and you get an immediate sense of the place: daring and unlike anything you’ve seen before.
Dressing the hotel staff is Guillaume Henry, a rising star in the couture world and the artistic director of the Patou fashion house. More like a wardrobe than a uniform, this charming and fresh collection is designed for athletic people on the go.
The Seeing City
The Seeing City, a large-scale artwork installation conceived by Studio Other Spaces, Olafur Eliasson and Sebastian Behmann, has transformed the bay windows of the restaurant and bar facades, situated on the 15th and 16th floors, into a machine to expand the mind. Get in touch if you want to come and view the artwork.
In a collaboration with Neïl Beloufa, SO/ Paris asserts its artistic and avant-gardist pedigree. The French-Algerian artist has created a circular resin masterpiece whose appearance varies depending on the observer’s vantage point and the lobby’s evolving light throughout the day, giving this space an ever-changing depth.
SO/ Paris has commissioned artist Thomas Fougeirol to create a group of 113 unique photograms and five photomontages for the bedrooms and suites. These are inspired by his strolls along the Seine, from the Sully Morland neighbourhood to the Trocadero.
Jordane Arrivetz of the creative agency Notoire was responsible for designing the festive Bonnie trifecta of restaurant, bar and club. The décor plays in counterpoint to Olafur Eliasson’s work, with rounded and enveloping shapes, sumptuous and soft textures, and warm vibrant colours – an updated homage to the Sixties and Seventies.