The Travel & Food Membership that beats boring
Dis-loyalty
The Travel & Food Membership that beats boring
Dis-loyalty
SO/ Hotels are part of Dis-loyalty — the travel and food membership that gives you bigger discounts for going somewhere new.
50% off just-opened hotels, 20% off first time stays (that’s the first time you book every hotel after signing up) and 10% off return stays. Plus, 10% off food and drink, and 365 free coffees, whether on holiday or in your hometown.
Join for just EUR 15 / GBP 12 / USD 18 / AED 60 a month and you’ll get instant access to all the savings — and not just at SO/ Hotels & Resorts, but also 10 other brands that are part of the Dis-loyalty Collective. No earning points or waiting for rewards.
Participating Hotels & Resorts:
SO/ Auckland, SO/ Bangkok, SO/ Uptown Dubai, SO/ Sofitel Hua Hin, SO/ Maldives, SO/ Paris, SO/ Ras Al Khaimah, SO/ Sotogrande, SO/ Vienna
Terms & Conditions apply
More Offers
SO/ Uptown Dubai
Summer Solace – Save 20%
Valid For: Stays through 30 September 2026
Book By: Today until 30th August 2026
Escape the ordinary this summer with exclusive savings on stays, dining, and wellness at SO/ Uptown Dubai.