The Travel & Food Membership that beats boring
Dis-loyalty
The Travel & Food Membership that beats boring
Dis-loyalty
SO/ Hotels are part of Dis-loyalty — the travel and food membership that gives you bigger discounts for going somewhere new.
50% off just-opened hotels, 20% off first time stays (that’s the first time you book every hotel after signing up) and 10% off return stays. Plus, 10% off food and drink, and 365 free coffees, whether on holiday or in your hometown.
Join for just EUR 15 / GBP 12 / USD 18 / AED 60 a month and you’ll get instant access to all the savings — and not just at SO/ Hotels & Resorts, but also 10 other brands that are part of the Dis-loyalty Collective. No earning points or waiting for rewards.
Participating Hotels & Resorts:
SO/ Auckland, SO/ Bangkok, SO/ Uptown Dubai, SO/ Sofitel Hua Hin, SO/ Maldives, SO/ Paris, SO/ Ras Al Khaimah, SO/ Sotogrande, SO/ Vienna
Terms & Conditions apply
More Offers
SO/ Hotels & Resorts
Seasonal Sale - 20% off
Valid For: Stays from 3 July – 7 September 2026
Book By: 17 June 2026 for Sotogrande, Vienna, Paris and 31 July 2026 for stays in Bangkok, Dubai, Hua Hin, Maldives, Auckland, Ras Al Khaimah
A seasonal invitation: enjoy 20% off for stays from 3rd July – 7th of September 2026, with welcome drinks included.
JavaLab Café at SO/ Auckland
The Flavours of Northern Thai | Khao Soi x Javalab Cafe
Valid For: 25 June – 9 July 2026
For a limited time, JavaLab transforms into a pop-up kitchen where bold spice meets crafted coffee. Khao Soi brings its legendary noodles north to south, and JavaLab adds its own creative twist.