A city cape next to a large harbour with a l building with a 'SO' logo shining in the foreground

Media Room

We take travelling in style to a whole new level. Whether it’s an event or an invite to the front row. Discover the latest news, stay up to date and be the first to hear of all announcements about our hotels in the media room.

Recent Press Releases

Woman in pink pajamas with red feather details sits on a bed, wearing a white towel turban. She has a calm expression, against a blue scalloped wall.

18. February, 2026

315 SO/ suites worldwide – from A for Auckland to V for Vienna

Since its debut on the global hotel scene 15 years ago, SO/ has attracted attention in the luxury world with its avant-garde design and creative approach. But SO/ is not only known for its distinctive fashion collaborations with world-renowned designers, but also for its extraordinary suites.

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Fact Sheet

Each hotel is influenced by the local or international fashion scene and the guest experience features collaborations with designers or fashion brands. All information for your publication can be found in our fact sheet. 

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Large chandelier at SO/ Auckland

Press contacts

Name

Title
SO/ Auckland
p +
@so-hotels.com

Anne Berger

Head of Public Relations
SO/ Hotels & Resorts
p +49 174 94 81 321
media@so-hotels.com

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