Looking up at a modern glass building adorned with colorful artwork on its base, against a clear blue sky.

Media Room

We take travelling in style to a whole new level. Whether it’s an event or an invite to the front row. Discover the latest news, stay up to date and be the first to hear of all announcements about our hotels in the media room.

Recent Press Releases

Woman in pink pajamas with red feather details sits on a bed, wearing a white towel turban. She has a calm expression, against a blue scalloped wall.

18. February, 2026

315 SO/ suites worldwide – from A for Auckland to V for Vienna

Since its debut on the global hotel scene 15 years ago, SO/ has attracted attention in the luxury world with its avant-garde design and creative approach. But SO/ is not only known for its distinctive fashion collaborations with world-renowned designers, but also for its extraordinary suites.

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20. November, 2025

SO/ Vienna invites to the Vienna Fashion Week Archive Sale.25

For the 17th time, Vienna will be the meeting place for the Austrian and international fashion scene. The official hotel partner is SO/ Vienna.

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13. November, 2025

Seasonal market at SO/ Vienna

For the second time in a row, the Seasonal Market is transforming the lobby into a place where fashion and lifestyle merge.

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A person relaxes in a cozy room, reading a book, with a view of city buildings and a statue visible through the window.

Fact Sheet

Each hotel is influenced by the local or international fashion scene and the guest experience features collaborations with designers or fashion brands. All information for your publication can be found in our fact sheet.

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