News & Press

Discover the latest news, explore our press images and be the first to hear of all announcements about our hotels.

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SO/ Bangkok

In a city where anything is possible, SO/ Bangkok is everything to everyone, whether you’re in the city for business or leisure, party or relaxation.

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SO/ Maldives

Located on a private island surrounded by the azure Emboodhoo Lagoon, SO/ Maldives offers a refreshingly fashion-forward counterpart to the ubiquitous five-star retreat.

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SO/ Paris

Rooted in the world of fashion and art, the newly opened SO/Paris is an iconic headquarters for Parisians and travellers looking to join the front row.

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SO/ Ras Al Khaimah

SO/ Ras Al Khaimah brings a taste of the avant-garde to the desert with luxurious, bold guestrooms, unique dining experiences, and some of the most breathtaking sea views.

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SO/ Sotogrande

At the westernmost point of the Costa del Sol in sunny, southern Spain, where world-class golf courses roll down to the Mediterranean Sea, SO/ Sotogrande awaits your arrival.

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SO/ Uptown Dubai

A city hotel in a dazzling high-rise with gourmet dining experiences, cutting edge mixology and next generation wellness.

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SO/ Vienna

With artistic influence from the expressive world of fashion, SO/ Vienna is a statement and masterpiece.

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Global Press Releases

Chef in navy uniform holding a plate of seafood dishes outdoors near fresh fruits and greenery.

2 June 2026

Female chefs at SO/ hotels – artists who work with flavour

SO/ Hotels are renowned worldwide for avant-garde design, distinctive style and culinary experiences. Behind the brand’s various restaurants lies a wealth of talent, including a growing number of female chefs.

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Woman in pink pajamas with red feather details sits on a bed, wearing a white towel turban. She has a calm expression, against a blue scalloped wall.

18 February 2026

315 SO/ suites worldwide – from A for Auckland to V for Vienna

Since its debut on the global hotel scene 15 years ago, SO/ has attracted attention in the luxury world with its avant-garde design and creative approach. But SO/ is not only known for its distinctive fashion collaborations with world-renowned designers, but also for its extraordinary suites.

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Press contacts

Anne Berger

Head of Public Relations
SO/ Hotels & Resorts
p +49 174 94 81 321
media@so-hotels.com

Anaïs Hars

PR Manager
SO/ Hotels & Resorts
p +49 173 1536476
media@so-hotels.com