SO/ Uptown Dubai

Long Stay Offer

Valid For: Today until 1st September 2026

Book By: Today until 30th September 2026

A family of four walking indoors; a woman in a patterned abaya and man in white traditional attire, with two children in colorful outfits, smiling warmly.
Modern living room with large window view. Features elegant chandelier, contemporary furniture, geometric wall patterns, and soft lighting.
Modern hotel room with a plush king-size bed, blue bench, elegant gold-accented walls, floor-to-ceiling windows, city view, and cozy seating area.
A woman in pink activewear jogs on a treadmill by a large window with a city view. The scene conveys energy and focus in a modern gym setting.
A hand holds a skewer of grilled seafood drizzled with sauce, surrounded by various dishes on a table.
Two people sit at a table, enjoying a meal by a window. One sips a drink while a bright bouquet of flowers adds a cheerful touch to the scene.
Rooftop pool area with sun loungers, a bar, and modern architecture, basking in golden sunlight against a city backdrop.
A serene spa room with a relaxed woman in a robe, gazing out through sheer curtains, surrounded by elegant treatment chairs.
Stylish modern lounge featuring a green sofa, elegant decor, vibrant flowers, and large artwork against a sleek backdrop.

SO/ Uptown Dubai

Long Stay Offer

Valid For: Today until 1st September 2026

Book By: Today until 30th September 2026

Book now

Stay a little longer and experience a new rhythm of living at SO/ Uptown Dubai. Designed for extended stays, this offer invites you to settle and enjoy contemporary interiors, bold design, and the ease of fully serviced living in the heart of the city.

With a minimum stay of 30 consecutive nights, your room becomes more than a place to stay, it becomes your personal space in Dubai. Shape your stay your way with dining options including daily breakfast, half board, or full board, while enjoying access to the hotel’s vibrant dining venues, wellness facilities, and outdoor pool.

This offer includes:

  • Minimum stay of 30 consecutive nights.
  • Choice of daily breakfast, half board, or full board.
  • Access to hotel facilities including outdoor pool and fitness centre.
  • Complimentary high-speed Wi-Fi
  • Offer is subject to availability at the time of reservation and cannot be combined with other promotions.
  • Rates are in AED per room per night, subject to applicable taxes and service charges.
  • Check-in time is 15:00 and check-out time is 12:00.
  • All reservations must be guaranteed with a valid credit card.

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SO/ Hotels & Resorts

Seasonal Sale - 20% off

Valid For: Stays from 3 July – 7 September 2026

Book By: 17 June 2026 for Sotogrande, Vienna, Paris and 31 July 2026 for stays in Bangkok, Dubai, Hua Hin, Maldives, Auckland, Ras Al Khaimah

A seasonal invitation: enjoy 20% off for stays from 3rd July – 7th of September 2026, with welcome drinks included.

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The Travel & Food Membership that beats boring

Dis-loyalty

Dis-loyalty is the exclusive travel and food membership program that gives you bigger discounts for going somewhere new. Valid across 120+ different hotels from ten different brands, including SO/ Hotels.

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A bowl of noodle soup with fried noodles and fish fillets, a plate of fried vegetables with noodles, and a creamy iced drink topped with crumbs.

JavaLab Café at SO/ Auckland

The Flavours of Northern Thai | Khao Soi x Javalab Cafe

Valid For: 25 June – 9 July 2026

For a limited time, JavaLab transforms into a pop-up kitchen where bold spice meets crafted coffee. Khao Soi brings its legendary noodles north to south, and JavaLab adds its own creative twist.

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