About us

A Coveted Collection Of Hotels

Busy city street with cars and bus, framed by trees, leading to a tall monument with a golden angel statue on top.
Interior view of a modern restaurant with a colorful ceiling, showcasing a panoramic sunset over Vienna’s skyline.

A hotel to know

SO/ is a coveted collection of hotels, rooted in the world of fashion. Making its stylish debuton the global hotel scene in 2011, SO/continues to command attention with its avant-garde design and creative approach to the world of luxury.

With artistic influence from the expressive world of fashion, each SO/ address is a fashion statement and masterpiece. Partnering with renowned local and international designers like Christian Lacroix, Karl Lagerfeld, Viktor & Rolf, Guillaume Henry and more, they infuse their creative vision into the hotel’s visual identity, team uniforms, iconic art and décor, to curate spaces that exude an ultra-chic social vibe.

Silhouette of the Angel of Independence monument with modern glass building glowing from sunlight in the background.

About SO/ Mexico City Reforma

SO/ Mexico City Reforma brings the world of fashion into one of the capital’s most recognisable addresses. Steps from the Ángel de la Independencia on Paseo de la Reforma, the hotel pairs 102 rooms and suites with warm, considered design and a front-row connection to Mexico City’s culture, architecture and creative energy.

Artists In Focus

At SO/ Mexico City Reforma, art is woven into the stay. Mexican artists and designers bring fashion, architecture, sculpture and storytelling into the hotel, creating a collection that reflects Mexico City’s creative energy while giving each space its own point of view.

Aerial view of a bustling cityscape with tall skyscrapers and modern buildings under a blue sky. Green park areas are in the foreground, adding contrast.

Our Neighbourhood

From the Ángel de la Independencia, Mexico City opens in every direction: Chapultepec and its museums to the west, Juárez, Roma and Condesa to the south, Polanco beyond the park and the Historic Centre a short ride east.

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