News & Press

In a city where anything is possible, SO/ Bangkok is everything to everyone, whether you’re in the city for business or leisure, party or relaxation.

Located on a private island surrounded by the azure Emboodhoo Lagoon, SO/ Maldives offers a refreshingly fashion-forward counterpart to the ubiquitous five-star retreat.

Rooted in the world of fashion and art, the newly opened SO/Paris is an iconic headquarters for Parisians and travellers looking to join the front row.

SO/ Ras Al Khaimah brings a taste of the avant-garde to the desert with luxurious, bold guestrooms, unique dining experiences, and some of the most breathtaking sea views.

At the westernmost point of the Costa del Sol in sunny, southern Spain, where world-class golf courses roll down to the Mediterranean Sea, SO/ Sotogrande awaits your arrival.

A city hotel in a dazzling high-rise with gourmet dining experiences, cutting edge mixology and next generation wellness.

With artistic influence from the expressive world of fashion, SO/ Vienna is a statement and masterpiece.