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Modern multi-story building with curved architecture, large glass windows, and palm trees, illuminated under a twilight sky.

Media Room

We take travelling in style to a whole new level. Whether it’s an event or an invite to the front row. Discover the latest news, stay up to date and be the first to hear of all announcements about our hotels in the media room.

Recent Press Releases

Woman in pink pajamas with red feather details sits on a bed, wearing a white towel turban. She has a calm expression, against a blue scalloped wall.

18. February, 2026

315 SO/ suites worldwide – from A for Auckland to V for Vienna

Since its debut on the global hotel scene 15 years ago, SO/ has attracted attention in the luxury world with its avant-garde design and creative approach. But SO/ is not only known for its distinctive fashion collaborations with world-renowned designers, but also for its extraordinary suites.

A woman in a blue dress looks upward from a staircase with marble floors, surrounded by soft lighting and glowing orbs, creating an elegant ambiance.

15. December, 2025

SO/ Ras Al Khaimah unveils its first festive calendar on Al Marjan Island

From festive-themed brunches and a high-energy New Year’s Eve, SO/ Ras Al Khaimah rolls out a festive season with a strong fashion point of view.

Luxurious hotel room with modern decor, featuring a spacious bed, cozy seating, and a glass door opening to a balcony. The ocean view enhances a serene, inviting ambiance.

10. November, 2025

SO/ Ras Al Khaimah set to open as first all-inclusive resort on Al Marjan Island

Launching November 2025: With a fashion-forward lifestyle resort on Al Marjan Island

Luxurious hotel room with ocean view. Elegant design features a large bed, stylish furniture, and modern decor. Calm, inviting ambiance.

13. October, 2025

Ennismore to open the first lifestyle all-inclusive resort in Ras Al Khaimah

SO/ Ras Al Khaimah will open in November 2025. Ennismore continues to strengthen its global position in the all-inclusive market.

A person relaxes in a cozy room, reading a book, with a view of city buildings and a statue visible through the window.

Fact Sheet

Each hotel is influenced by the local or international fashion scene and the guest experience features collaborations with designers or fashion brands. All information for your publication can be found in our fact sheet.

Download fact sheet

Image Gallery

One Bedroom Atelier Suite

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Aura Suite

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Icon Suite

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Lobby

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Reception

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Reception

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The Concept Store

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Hadaba

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The Market

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The Market

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Cabini & Main Pool

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Pool

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A decorative glass installation in a bright orange lobby, featuring various shaped glass pieces suspended from clear threads.

Press contacts

Anne Berger

Head of Public Relations
SO/ Hotels & Resorts
p +49 174 94 81 321
media@so-hotels.com

Anaïs Hars

PR Manager
SO/ Hotels & Resorts
p +49 173 1536476
media@so-hotels.com