Make SO/ Uptown Dubai your home in the city. Book a minimum stay of 30 consecutive nights and enjoy fully serviced with breakfast, half board, or full board options, plus access to the hotel’s pool, fitness facilities, and vibrant dining venues.

Dis-loyalty is the exclusive travel and food membership program that gives you bigger discounts for going somewhere new. Valid across 120+ different hotels from ten different brands, including SO/ Hotels.

Our Family Fun at SO/ offer turns every stay into a memory worth keeping — starting from just USD 139++ per night.

This Father’s Day, give him permission to relax with a SO/ SPA gift voucher.

Escape to a luxury pool villa in Hua Hin. Enjoy daily breakfast, minibar privileges. Choice of a 90 min spa or a 3-course romantic dinner.

Daily breakfast is available for $1, per person, when you stay at SO/ Auckland! Until 31 October 2026.* *some blackout dates apply.

Prolong the experience. Enjoy 25% off your stay, equivalent to the 4th night offered, with bold touches and unexpected pleasures.

At SO/ Sotogrande, all-inclusive is synonymous with luxury. Our resort combines all-inclusive peace of mind with exclusive privileges and experiences to enjoy our vibrant destination in sunny southern Spain.

Our legendary Christmas Day Buffet is back and we are turning up the excitement. From succulent roasts to artisanal cheeses and decadent sweets, join us for an unforgettable day and night of merry feasting.

Escape to Sotogrande, play in sun-soaked fairways and world-class greens. Whether you’re a seasoned golfer or just starting out, this is your perfect golfing getaway.

Immerse yourself in elevated island living with our exclusive 33% savings when you book three or more nights at SO/ Maldives. Daily breakfast, free airport transfers for two, and exclusive 20% off spa rituals.

AED 300 credit with your suite — it comes with more than just a view.

Discover a selection of exceptional dining experiences and celebrations at SO/ Sotogrande.From Christmas Eve to an unforgettable New Year’s Eve, choose your perfect way to celebrate.

With our All-Inclusive offer, all you’ll have to worry about is enjoying yourself. Get up to 16% off.

Make a splash with the Lazuli Pool Day Pass — AED 150 on weekdays and AED 200 on weekends, each with AED 150 credit redeemable on food and drinks. Bask in the sun, sip refreshing cocktails, and savour vibrant flavours by the pool — a seamless blend of indulgence, leisure, and effortless style at SO/ Uptown Dubai.

A refined afternoon ritual in the lobby, pairing delicate savouries, exquisite pâtisserie and fine teas in an elegant setting designed for lingering.

Your wellness, your way. Ninety minutes. Shaped entirely around you.

Discover our 5 nights golf package & 4 green fees with shared buggy, in a perfect blend of sport and breathtaking scenery.

A hotel key that unlocks Auckland’s best dining, beauty and fashion experiences. Includes valet, breakfast buffet, and a nights’ stay.

Embark on a journey of self-care and elevate your well-being. Enjoy special stay & wellness offers.

An evening of bold Asian flavours, vibrant entertainment and free-flowing drinks, Tiger Brunch transforms Friday nights into the city’s most spirited dining experience.
Every Friday | 7:00 PM Onwards

Step into the festive season with two exclusive experiences across Social Club Terrace and Harbour Society.

Recharge and rejuvenate with the Let’s Detox package at SO/ Paris. Enjoy daily breakfast for two at Bonnie’s restaurant, a €200 spa credit at Maison CODAGE Spa and a 2PM late check-out for a truly relaxed experience.