SO/ Hotels

SO/ Auckland gloriously presides over the city’s urban design quarter to bestow uninterrupted views across the sparkling waters of Waitemata Harbour.

In a city where anything is possible, SO/ Bangkok is everything to everyone, whether you’re in the city for business or leisure, party or relaxation.

Surrounded by a number of the city’s sights at the heart of the diplomatic district, SO/ Berlin Das Stue emanates the tranquility of a truly exceptional sanctuary.

Located on the city’s Pest Bank, SO/ Budapest, which is repositioning the Sofitel Budapest Chain Bridge hotel into the lifestyle segment, is in the heart of the historic city centre and offers breathtaking views of the Danube and the Chain Bridge.

A city hotel in a dazzling high-rise with gourmet dining experiences, cutting edge mixology and next generation wellness.

Overlooking the stunning Gulf of Thailand, along miles of tropical coastline and gently lapping shore, sits the most distinctive of Hua Hin luxury hotels.

Located on a private island surrounded by the azure Emboodhoo Lagoon, SO/ Maldives offers a refreshingly fashion-forward counterpart to the ubiquitous five-star retreat.

SO/ Mexico City will make its stylish debut in 2026. Situated just steps away from the historical landmark of the Angel of Independence on the famous avenue Avenida Paseo de la Reforma.

Rooted in the world of fashion and art, the newly opened SO/Paris is an iconic headquarters for Parisians and travellers looking to join the front row.

Making its stylish debut in the north of the United Arab Emirates, SO/ Ras Al Khaimah brings a taste of the avant-garde to the desert with luxurious, bold guestrooms, unique dining experiences, and some of the most breathtaking sea views.

At the westernmost point of the Costa del Sol in sunny, southern Spain, where world-class golf courses roll down to the Mediterranean Sea, SO/ Sotogrande awaits your arrival.

Located in the heart of the rich cultural center of St. Petersburg with breathtaking views of St. Isaac’s Cathedral.

With artistic influence from the expressive world of fashion, SO/ Vienna is a statement and masterpiece.