SO/ Auckland gloriously presides over the city’s urban design quarter to bestow uninterrupted views across the sparkling waters of Waitemata Harbour.

In a city where anything is possible, SO/ Bangkok is everything to everyone, whether you’re in the city for business or leisure, party or relaxation.

Surrounded by a number of the city’s sights at the heart of the diplomatic district, SO/ Berlin Das Stue emanates the tranquility of a truly exceptional sanctuary.

A new city hotel in a dazzling high-rise with gourmet dining experiences, cutting edge mixology and next generation wellness.

Overlooking the stunning Gulf of Thailand, along miles of tropical coastline and gently lapping shore, sits the most distinctive of Hua Hin luxury hotels.

Rooted in the world of fashion and art, the newly opened SO/Paris is an iconic headquarters for Parisians and travellers looking to join the front row.

Located on a private island surrounded by the azure Emboodhoo Lagoon, SO/ Maldives offers a refreshingly fashion-forward counterpart to the ubiquitous five-star retreat.

At the westernmost point of the Costa del Sol in sunny, southern Spain, where world-class golf courses roll down to the Mediterranean Sea, SO/ Sotogrande awaits your arrival.

Located in the heart of the rich cultural center of St. Petersburg with breathtaking views of St. Isaac’s Cathedral.

With artistic influence from the expressive world of fashion, SO/ Vienna is a statement and masterpiece.