About us

A Coveted Collection Of Hotels

Wide marble steps lead to an outdoor pavilion with a wooden roof. The pavilion features abstract wall art and modern furnishings, set against lush greenery.

A woman with blonde hair wears large black sunglasses reflecting casino chips and cards. Her red lips are highlighted by a lit lighter below, evoking a mysterious, glamorous vibe.

A hotel to know

SO/ is a coveted collection of hotels, rooted in the world of fashion. Making its stylish debuton the global hotel scene in 2011, SO/continues to command attention with its avant-garde design and creative approach to the world of luxury.

With artistic influence from the expressive world of fashion, each SO/ address is a fashion statement and masterpiece. Partnering with renowned local and international designers like Christian Lacroix, Karl Lagerfeld, Viktor & Rolf, Guillaume Henry and more, they infuse their creative vision into the hotel’s visual identity, team uniforms, iconic art and décor, to curate spaces that exude an ultra-chic social vibe.

Woman in a light dress stands on a sunny beach near the ocean. A table in the foreground holds a colorful fruit platter and coffee, evoking relaxation.

About SO/ Sofitel Hua Hin

Perfectly located on the coastline of Cha-Am beach, SO/ Sofitel Hua Hin combines serenity with adventure in its approach to interior design, drinking and dining, and collection of amenities and activities.

Explore the spaces

http://Sunny%20beach%20with%20golden%20sand,%20surrounded%20by%20lush%20palm%20trees%20and%20a%20beachside%20building.%20A%20solitary%20person%20strolls%20along%20the%20shoreline.%20Calm,%20inviting%20atmosphere.

http://A%20person%20relaxes%20on%20a%20sun%20lounger%20under%20palm%20trees%20at%20a%20tranquil%20beach,%20looking%20towards%20the%20calm%20blue%20sea%20under%20a%20clear%20sky,%20conveying%20peaceful%20solitude.

http://Modern%20bedroom%20with%20a%20wooden%20canopy%20bed,%20colorful%20cushions,%20and%20coastal-themed%20decor.%20Vibrant%20artwork%20hangs%20on%20the%20wall,%20creating%20a%20serene%20ambiance.

http://A%20person%20relaxes%20on%20a%20float%20with%20food%20in%20a%20modern%20pool%20surrounded%20by%20open%20patio%20doors.%20A%20lush%20tree%20and%20outdoor%20seating%20create%20a%20tranquil%20vibe.

http://A%20man%20relaxes%20on%20a%20cushioned%20outdoor%20sofa%20under%20a%20green%20umbrella,%20watching%20a%20woman%20posing%20by%20a%20pool.%20The%20scene%20is%20tranquil%20and%20sunlit.

http://A%20sunlit%20outdoor%20dining%20setting%20with%20a%20wooden%20table%20featuring%20a%20variety%20of%20breakfast%20dishes.%20The%20background%20shows%20a%20pool,%20umbrellas,%20and%20lush%20greenery.

http://Chic%20restaurant%20with%20rattan%20light%20fixtures,%20wicker%20chairs,%20and%20elegantly%20set%20tables.%20Wooden%20pillars%20add%20warmth,%20creating%20a%20cozy,%20inviting%20ambiance.

http://Poolside%20scene%20with%20a%20family%20relaxing%20under%20a%20canopy.%20Parents%20sit%20at%20a%20table%20while%20a%20child%20plays%20by%20the%20pool.%20Colorful%20inflatables%20float%20in%20the%20water,%20creating%20a%20cheerful%20atmosphere.

http://A%20serene%20spa%20room%20with%20warm%20lighting,%20featuring%20two%20massage%20tables%20with%20rolled%20towels,%20a%20cozy%20sofa%20with%20blue%20cushions,%20and%20soothing%20wall%20art%20of%20flowing%20fabrics.

http://Oceanfront%20dining%20setup%20under%20string%20lights%20on%20a%20sandy%20beach%20at%20night.%20A%20long%20table%20with%20candles,%20plates,%20and%20vibrant%20flowers%20creates%20a%20cozy,%20inviting%20atmosphere.

http://Outdoor%20event%20setup%20with%20round%20tables,%20white%20chairs,%20and%20gold%20accents%20surrounded%20by%20candlelit%20lanterns%20on%20grass.%20Large%20screen%20displays%20SO/%20Hua%20Hin%20Sofitel%20amidst%20palm%20trees%20at%20dusk.

A woman in a white dress walks barefoot along a serene beach, with gentle waves and lush, green trees under a clear blue sky, evoking tranquility.

Our Neighbourhood

The scenes and sounds of one of Thailand’s most beautiful beaches is the backdrop to our secluded oceanside resort. A destination that dreams are made of, SO/ Sofitel Hua Hin is an easy two-and-a-half hour drive from Bangkok and a 30-minute drive southbound to the city centre.

Find out more