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SO/ Hotels

A Coveted Collection of Hotels & Resorts

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coloured resin artwork mounted on a wall in front of 5 armchairs

A HOTEL TO KNOW

SO/ is a coveted collection of hotels, rooted in the world of fashion. Making its stylish debut on the global hotel scene in 2011, SO/ continues to command attention with its avant-garde design and creative approach to the world of luxury.

Black Friday Sale message in pink font over blue background.
SO/ HOTELS

Black Friday Reveal

Black Friday Sale message in pink font over blue background.
Introducing Black Friday Reveal – a rare opportunity to enjoy 35% off your next getaway.

Discover Dubai

SO/ Uptown Dubai is a new city hotel with gourmet dining experiences, cutting edge mixology, and next generation wellness.

View of the dubai hotel lobby with green softa with marble coffee table. View of the dubai hotel lobby with green softa with marble coffee table.

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